Media Kit / Sponsorship One-Sheet Builder

Knowledge Base

What Sponsors Actually Look For

A media kit's job is to answer a sponsor's questions before they have to ask (who's the audience, how big and engaged is it, and what does it cost) in the first ten seconds of looking at the page. A one-sheet that buries the numbers or pads the pitch with vague language gets skimmed and forgotten. One that leads with real stats gets forwarded to whoever actually approves the budget.

Numbers Beat Adjectives

"Highly engaged audience" means nothing to a media buyer. A specific engagement rate, a real downloads-per-episode figure, and a concrete audience description (age range, region, interests) is what actually gets compared against other shows they're considering. If a number is genuinely strong, lead with it, don't hedge it in soft language.

Rate Cards Work Better Concrete Than Negotiable

Listing real rates (even as a starting point you're willing to negotiate from) moves a conversation forward faster than "contact us for pricing", sponsors already comparing multiple shows will often skip the ones that make them ask for a number first.

FAQ

Q: What if my numbers are still small?
A: Lead with engagement rate and audience specificity rather than raw size. A small, tightly-defined audience that a brand actually wants to reach is often a stronger pitch than a large, generic one. Niche fit sells better than scale at small numbers.

Q: Should I include past sponsor names?
A: Yes, if you have permission. A short "worked with" list is one of the strongest trust signals on a one-sheet. Don't list a brand without checking they're comfortable being named.