Tutorials Video

Herbert Kalmus: Technicolor as a Service Business

Profile ยท ~15 min
HK
1881-1963
No freely licensed image known

Overview

Herbert Thomas Kalmus (1881โ€“1963) co-founded Technicolor in 1915 and led it through four generations of process, culminating in the three-strip beam-splitter camera of 1932 that defined studio-era colour cinema. His decisive move was commercial: Technicolor never sold its technology, but rented cameras with crews and controlled processing and printing.

What You Need

  • Lived: 1881โ€“1963, United States
  • Anchor year: 1932 โ€” three-strip Technicolor
  • Strand: canon

Steps

1

The problem as it stood

Early colour processes were fragile, dim, prone to fringing and required special projection. Studios had been burned by systems that looked good in demonstration and failed in production, and colour was widely regarded as a gimmick.

2

What he actually did

Kalmus iterated: additive two-colour projection, then subtractive two-colour cemented prints, then imbibition printing, then in 1932 the three-strip camera exposing three negatives simultaneously through a beam splitter. Alongside it he built a service model โ€” rent the camera, supply the operator and a colour consultant, do the processing.

3

How it worked

A prism behind the lens splits the image; one negative records green directly, and a bipack behind a magenta filter records red and blue. Three separations from one viewpoint at one instant eliminates the fringing that plagued sequential-exposure processes. Troland's imbibition then prints them.

4

What it made possible

Colour as a reliable production option: Becky Sharp (1935), The Wizard of Oz and Gone with the Wind (1939). The service model also let Technicolor enforce technical standards, which is precisely what made its output consistent and what filmmakers found constraining.

5

What happened to him

He led Technicolor until 1959. Eastmancolor's single-strip negative in the 1950s destroyed the three-strip business by making colour available without renting anything from anybody, though Technicolor's printing survived longer.

6

Where the credit landed

Kalmus is credited generously, and the credit conflates business leadership with invention โ€” the imbibition patents were Troland's and the camera was a team product. The service model is genuinely his and is arguably the more important contribution, because it is what made colour dependable enough for studios to risk. It is also the mechanism that put his then-former wife into the middle of the corpus's hardest credit dispute.

Pro Tips

  • Technicolor rented rather than sold โ€” that is the business innovation.
  • Three-strip captures all three separations at one instant, eliminating fringing.
  • Eastmancolor killed the three-strip business by removing the need to rent.

What You'll Learn

Controlling the whole chain is how a colour process becomes a house style.

Why the service model mattered more than the camera

Renting the camera with an operator, supplying a colour consultant and controlling processing meant Technicolor could guarantee results โ€” which is what persuaded risk-averse studios. It also meant Technicolor decided how colour was used, which directors resented. The look people remember as "Technicolor" is partly the process and partly a house style enforced by contract, and that is exactly the terrain the Natalie Kalmus dispute occupies.

Where This Fits

This guide covers one specific part of the history of media technology. The wider picture โ€” how each link in the chain from capture through transmission to display was actually built, who built it, and why the credit so often landed somewhere else โ€” is in A History of Broadcast Technology: The Chain From Capture to Screen, which frames the discipline as a whole and links out to the detailed guides underneath it, including this one. If you are starting from scratch rather than solving a specific problem, read that first and come back here.

FAQ

Q: What was three-strip Technicolor?
A: A camera using a beam-splitting prism to expose three negatives simultaneously โ€” one for green, and a bipack recording red and blue โ€” so all three colour separations came from one viewpoint at one instant. Introduced in 1932.

Q: Why did Technicolor decline?
A: Eastmancolor and similar single-strip colour negatives in the 1950s let studios shoot colour on ordinary cameras without renting Technicolor equipment or crews.